Gardens for Wildlife

Gardens for Wildlife is a volunteer program by Whitehorse City Council that offers guidance on sustainable practices, promotes community involvement, and enhances local ecosystems. They do this by turning gardens into sanctuaries for native wildlife, fostering environmental awareness and stewardship.

Date: Sept 2024 (student group project)

Positioning Statement

Problem

Community members have become more isolated from each other and disconnected from nature, partly due to lifestyle changes accelerated by the COVID-19 pandemic.

Target Audience

Whitehorse residents, particularly young parents and first-home buyers aged 25-30, who are interested in connecting with the community, gardening, sustainability, and the environment.

Need

These residents are seeking ways to reconnect with their community and nature, expand their gardening knowledge, and actively participate in environmental sustainability.

Offer

Our concept, “Let’s Grow Wild,” provides a community experience fostering a collaborative and hands-on learning environment that enhances local biodiversity and eco-awareness.

Let’s Grow Wild!

The ‘Let’s Grow Wild!’ initiative aims to bridge the gap of disconnection by encouraging Gardens for Wildlife volunteers and participants to invite one another into their homes and gardens.

Guests are encouraged to bring seeds, plants, or other environmentally beneficial items to enhance the host’s garden, fostering a sense of community connection and environmental stewardship all while having a great time together.

Brand Identity

Typography

Primary Colour Palette

Mallow

#FDEDD4

Ferrari

#E30815

Lawn

#157A3E

Candy

#FF80C4

Sea

#155FCC

Secondary Colour Palette

Blood

#A00A18

Custard

#FFD096

Plum

#990865

Forest

#225928

Logos

Illustrations & Patterns

Photography

Social Media

Seed Bags

Merchandise

Stickers

In-Situ

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Royal Botanic Gardens Cranbourne