The Royal Botanic Gardens Cranbourne
This project focuses on developing an Environmental Graphic Design (EGD) system for Royal Botanic Gardens Cranbourne focusing on their Australian Garden, including wayfinding, interpretative, and place branding signage. The aim is to enhance visitor experience through cohesive, accessible, and visually appealing signage.
Target Audience: Families & cultural visitors
Date: Sept 2024 (student project)
Environmental Design Principles
Sustainability: Use of eco-friendly materials.
Inclusion: Clear, accessible typography and design for all.
Cultural Integration: Honouring and respecting Indigenous heritage through signage content and materials.
Visual Design Concept
Natural Integration
This concept emphasises sustainability and harmony with nature. Using materials like timber and stone, it features organic, hand-drawn typography and an earthy colour palette to create an immersive, eco-friendly atmosphere.
Typography
Colour Palette
Sage
#8C9086
Bark
#B59275
Latte
#E6CEB5
Tang
#C16632
Pine
#5C7474
Iconography & Imagery
Hardware & Materials
Stone
Natural stone is a sustainable and durable material that ages gracefully. With its low life cycle cost and low CO2-emissions, it is very suitable for creating architecture that will last.
Wood
High quality timber can have great durability and sophistication. Cedar wood is especially suitable for outdoor signs in harsh Australian conditions while also complementing the natural woodland environment.
Acrylic
Acrylic is a very versatile plastic sheet, resistant to shock, flexing, scratching and weathering, making it suitable for almost any application. It is normally transparent, but can come in many colours and finishes, and is completely recyclable. Acrylic can be sprayed in different colours and customised to create different faces, polishes and effects.
Steel & Laser Cut
Strong, durable and versatile, steel is incredibly resistant to corrosion and commonly used for structural and industrial signage, but can also be fabricated to make stunning 3D signs and letters.
Laser Cutting would be required for some of these materials
