100% Pure New Zealand
The metaphor in this campaign represents the freedom of not having kids in the back seat suggesting that without distractions or responsibilities, DINK couples can fully focus on the journey ahead. The only reason to look back is to admire the stunning New Zealand landscape, reinforcing both the beauty of the destination and the carefree lifestyle of DINK travellers.
Campaign
SMP: New Zealand has something for everyone
Target Audience: DINKs (Double Income No Kids)
Media: GQ and Vogue Magazine Print
Date: May 2025 (student work)