The Problem: Students feel pressured to define themselves as one fixed identity. Crumpler needs to encourage students to embrace their many creative sides

Target Audience: 18-22 year-old creative university students

Insight: University students want to express themselves as individuals

Idea: We wanted to say Crumpler bags can handle more than just belongings, they handle you. The bag becomes part of self-expression and individuality. We focused on creative personalities (skater, photographer, artist). We focused on showing the handle of the bag as well (the strap).

Handle with…Crumpler

Tagline

Animatic

Magazine

Adshel